The Avon Bowling Club Badge is taken from Stratford-on-Avon's Coat of Arms.
It features;
A Shield
A common feature in heraldry.
An Inverted "V" (Azure)
The blue inverted "V" is a visual representation of the River Avon, which flows through the town, and beside which the Club resides.
Three Lions (Or)
Three lions rendered in gold (Or, in French), are a direct reference to the arms of Richard the Lionheart (Richard I) who granted the town its charter in 1196.